If you have a dream to build something that’s your very own – a small business that you can grow, whether it starts as a side hustle and becomes your full time gig, or if you’ve just got an idea that won’t go away, today will hopefully have some nuggets for you!

It’s funny how often during the course of this podcast that we’ve run across a company or a personality that we know as a national brand, and then it’s revealed to us that they are based right down the street, in this case, right in Cloverdale! Many small businesses have roots here, and while not all of them actively advertise themselves as locals, they are always proud to talk about it.

Today my guest is someone with a story that’s starting to sound somewhat familiar: she needed a product for herself, and when she couldn’t find it, she went out and made it. (I should also add that many of these businesses seem to get started by women, right?) So what happens if you have a great product or small business – how do you grow that to something that you can sell to the world? We’re going to ask for some of the backstory and some specific steps she took to grow her local business from right here in Cloverdale.

Please welcome Alexandria MacFarlane of Truly Lifestyle Brand!

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Additional music from Free Music Archive, “Who Would Have Thought”, by Crowander.